3 Tips to More Clicks

Marc Kline - May 2nd, 2008
Sometimes our emails are focused on a single goal, aiming the entire message at driving to a specific landing page.
Other times when our purpose is more general, it makes a lot of sense to take a broader approach, aiming to get our subscribers back to nearly *anywhere* on our website. We can let them choose their own adventure from there, hoping they’ll eventually complete a site goal (e.g. ordering, membership sign up, etc.).
For those times, here are 3 techniques that could significantly boost your click through rates back to your website:
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Here’s An Easy Way To Do Video Emails
Justin Premick - January 30th, 2008
Videos are a great marketing tool — they get your prospects’ attention, they let you show (not just tell) about your products, and they get passed around (helping you to get more subscribers virally).
However, as many people have found out, creating “video emails” by embedding the video directly in an HTML email (like you would on a web page) doesn’t fly. It’s simply not reliable because most email programs disable or strip out the video.
But that doesn’t mean you can’t take advantage of video’s appeal in your emails!
You just have to get a bit creative…
Easily Send “Video Emails” Using Image Links
In a recent addition to our Knowledge Base, we’ve shown step-by-step how to drive your email subscribers to watch videos that you’ve posted to your site or video hosting sites like YouTube.
How Can I Add Video To My Messages?
A Couple Pointers
I recommend using an image to link to your video — you can use text, too, but the image will naturally draw the eye and increase your response.
That said, not all of your subscribers will have images enabled in their email programs.
So, remember to put appropriate ALT text for your image, so that if they have images turned off, they know there’s a video to click to.
Example:
Have You Used This Tactic?
Has linking to videos this way worked well for you? Have you learned anything along the way that you think our readers could benefit from when creating their own video emails?
Share your thoughts below!Posted in : Email Template Design 27 Comments »