Articles & Tips - Marc Kline - April 29th, 2008 - Permalink
"Even The Best Marketer's Make Mistakes "
OK, so that one was on purpose, but we all make mistakes at one point or another, like leaving some text only we were supposed to see. Even Seth Godin does.
No matter how experienced we are with something (or sometimes because we are so experienced with it), mistakes happen.
A mistake here and there is not a big deal! But one repeated over and over is. It’s how we learn from them, and what we do to prevent them from happening that separates the careful, successful newsletter publishers from the error-prone who see inconsistent results.
What To Do to Prevent Mistakes
We can stop mistakes before they happen in our email campaigns by taking a couple of simple steps.
Use a Pre-Send checklist
When you get started with your first email marketing campaign, you really shouldn’t rack your brain with much more than adding some compelling content to your messages and adding an effective subject… just like we do when we send messages to friends.
However, once we’ve got that down, we’ll start trying some different things to optimize our messages. Sometimes we try so many different things that we lose track of the basics.
A good way to make sure we don’t miss the forest for the trees is to use a quality pre-send checklist.
Start with ours and add to it as you see fit.
Test Messages Before Sending
Mom always told you to brush your teeth before bed. Here’s another important habit to learn.
Test your messages before sending them. It’s the best way to put yourself in your subscribers’ shoes to see messages much like they will.
What To Do When Accidents Happen
Sometimes we do our best to run our campaigns through quality assurance, and still we get caught a bit red in the face when a subscriber replies saying something like “Hey, this link doesn’t work”.
Don’t worry. For one, your subscribers can’t see how embarrassed you look. Also, provided these mistakes are an exception to the rule, it won’t make or break your campaign.
OK, so that one was on purpose, but we all make mistakes at one point or another, like leaving some text only we were supposed to see. Even Seth Godin does.
No matter how experienced we are with something (or sometimes because we are so experienced with it), mistakes happen.
A mistake here and there is not a big deal! But one repeated over and over is. It’s how we learn from them, and what we do to prevent them from happening that separates the careful, successful newsletter publishers from the error-prone who see inconsistent results.
What To Do to Prevent Mistakes
We can stop mistakes before they happen in our email campaigns by taking a couple of simple steps.
Use a Pre-Send checklist
When you get started with your first email marketing campaign, you really shouldn’t rack your brain with much more than adding some compelling content to your messages and adding an effective subject… just like we do when we send messages to friends.
However, once we’ve got that down, we’ll start trying some different things to optimize our messages. Sometimes we try so many different things that we lose track of the basics.
A good way to make sure we don’t miss the forest for the trees is to use a quality pre-send checklist.
Start with ours and add to it as you see fit.
Test Messages Before Sending
Mom always told you to brush your teeth before bed. Here’s another important habit to learn.
Test your messages before sending them. It’s the best way to put yourself in your subscribers’ shoes to see messages much like they will.
What To Do When Accidents Happen
Sometimes we do our best to run our campaigns through quality assurance, and still we get caught a bit red in the face when a subscriber replies saying something like “Hey, this link doesn’t work”.
Don’t worry. For one, your subscribers can’t see how embarrassed you look. Also, provided these mistakes are an exception to the rule, it won’t make or break your campaign.
See the unsolicited email section of the service agreement for rules about subscriber sources.
Do not enter anyone here unless they have specifically requested to be on your list.
Purchased emails or FFA link page email addresses may not be added.
Name:
Email:
Ad Tracking (optional): Ad Tracking: To use ad tracking, replace the words "control panel" with the tracking id you want to use. (E.g. "ezine_ad", "website", "postcard1", etc.) The ad category can contain up to 20 characters.
Message Number (optional): Message Number: Each new lead will receive your first autoresponse message unless you set the message number higher than 1.
Do not enter anyone here unless they have specifically requested to be on your list.
Purchased emails or FFA link page email addresses may not be added.
Name:
Email:
Ad Tracking (optional): Ad Tracking: To use ad tracking, replace the words "control panel" with the tracking id you want to use. (E.g. "ezine_ad", "website", "postcard1", etc.) The ad category can contain up to 20 characters.
Message Number (optional): Message Number: Each new lead will receive your first autoresponse message unless you set the message number higher than 1.
If you want your new lead to receive neither the autoresponder nor your follow up messages, choose "End of Follow Ups, Broadcast Only" from the message number field.
(Default) 1 autoresponse 2 End of followups, broadcast only
LOADING ... usbca@aweber.com
(Default) 1 autoresponse 2 End of followups, broadcast only
LOADING ... usbca@aweber.com
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